A great way to acquire new customers
while retaining the loyal ones is to set up a gift card program. The many
benefits of the gift card are often overlooked by merchants. For retail stores
and special-service businesses, such as bookstores and day spas, gift cards are
extremely effective marketing tools that can be displayed at the cash register
or front desk for easy access. Below, find more benefits of gift cards.
1. Attract
New Customers
Gift cards are usually effective at a business accepting credit cards for products or services that most people want or need – at an electronics store, for example, which carries items that many customers wouldn’t normally buy. Gift cards encourage people who might not otherwise visit your business to take a look around and likely return to make additional purchases.
Gift cards are usually effective at a business accepting credit cards for products or services that most people want or need – at an electronics store, for example, which carries items that many customers wouldn’t normally buy. Gift cards encourage people who might not otherwise visit your business to take a look around and likely return to make additional purchases.
2.
Increase Brand Awareness
When your gift card is designed to match your company logo and brand, it essentially works as a marketing tool in the customer’s pocket. As people purchase more gift cards to give to their friends on birthdays and holidays, your brand continues to be dispersed among new customers.
When your gift card is designed to match your company logo and brand, it essentially works as a marketing tool in the customer’s pocket. As people purchase more gift cards to give to their friends on birthdays and holidays, your brand continues to be dispersed among new customers.
3. Improve
Sales
Although gift cards are often set to a specific amount, many customers will end up spending more. The gift card encourages customers to enter the store and browse products. Once they’ve started shopping, it is likely that they’ll end up finding a product that costs slightly more than the gift card’s value. Paying only a fraction of the price is still better than paying in full, and your customer will leave satisfied.
Although gift cards are often set to a specific amount, many customers will end up spending more. The gift card encourages customers to enter the store and browse products. Once they’ve started shopping, it is likely that they’ll end up finding a product that costs slightly more than the gift card’s value. Paying only a fraction of the price is still better than paying in full, and your customer will leave satisfied.
4. ReduceFraud
The use of an electronic gift card allows for partial redemption, leaving the rest of the balance stored on the gift card and eliminating cash backs. You can also use gift cards for store credit, eliminating fraud that occurs when customers try to make expired returns for cash. Issuing gift cards in place of cash encourages more sales.
The use of an electronic gift card allows for partial redemption, leaving the rest of the balance stored on the gift card and eliminating cash backs. You can also use gift cards for store credit, eliminating fraud that occurs when customers try to make expired returns for cash. Issuing gift cards in place of cash encourages more sales.
The gift card option is a merchant
processing service that you shouldn’t pass up. Learn more about how you can
start a small business gift card program today!
Christmas is a such a special time of year,
but it always seems to come round quicker and quicker, leaving us with less
time to get our shopping done! It’s a hugely busy time for most of us, with
shops up and down filled to the brim with shoppers rushing around to pick up
gifts and Christmas cards to share the festive cheer. We wouldn’t blame
you from wanting to avoid the palaver, so why not send Christmas cards
online this year? Better yet, make your card stand out from the pack and
send a personalised Christmas card - avoid it getting lost on a crowded
mantelpiece.
For that truly personalised touch why not force the family into cheesy jumpers and send a family photo Christmas card. Cheesy jumpers not your style? Don’t worry, you can upload any image you choose whether you want your personalised Christmas card to be sentimental, cute, funny, or anything in between. We have a wide range of templates and designs to choose from. If you are feeling particularly creative (or lazy), why not get your kids to design a Christmas card and upload their pictures.
Sending personalised Christmas cards online with Moonpig has never been easier. Our cards are easy to create and personalise and, if ordered before 4pm, they will be in the post the same day! Or if you are organised and are ordering your cards nice and early, you can pick a date closer to Christmas and we will send them then.
If you want extra brownie points, why not add a gift? We also have a wide range of Christmas gifts. Choose from handpicked gift-sets, personalised mugs, alcohol, t-shirts, edible gifts and our beautiful seasonal flower selection - the ideal accompaniment to your thoughtful, funny and personalised Christmas card.
For that truly personalised touch why not force the family into cheesy jumpers and send a family photo Christmas card. Cheesy jumpers not your style? Don’t worry, you can upload any image you choose whether you want your personalised Christmas card to be sentimental, cute, funny, or anything in between. We have a wide range of templates and designs to choose from. If you are feeling particularly creative (or lazy), why not get your kids to design a Christmas card and upload their pictures.
Sending personalised Christmas cards online with Moonpig has never been easier. Our cards are easy to create and personalise and, if ordered before 4pm, they will be in the post the same day! Or if you are organised and are ordering your cards nice and early, you can pick a date closer to Christmas and we will send them then.
If you want extra brownie points, why not add a gift? We also have a wide range of Christmas gifts. Choose from handpicked gift-sets, personalised mugs, alcohol, t-shirts, edible gifts and our beautiful seasonal flower selection - the ideal accompaniment to your thoughtful, funny and personalised Christmas card.
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